Screen Reader Mode Icon

Question Title

* 1. What is your job role?

Question Title

* 2. Which of the following best describes the industry of your organization?

Question Title

* 3. What is your company size?

Question Title

* 4. What is your country of residence?

Question Title

* 5. How often do you engage with legal thought leadership content from law firms (e.g., articles, alerts, podcasts)?

Question Title

* 6. How much time do you spend seeking and/or consuming thought leadership content weekly across ALL formats (e.g. blog posts, social media, podcasts, videos, publications, etc.)?

Question Title

* 7. Which scenarios most compel you to consume and engage with law firm thought leadership? (Select up to 3)

Question Title

* 8. What challenges do you most often encounter when engaging with law firm thought leadership content? (Select all that apply)

Question Title

* 9. When you find valuable thought leadership content that resonates, what is the behavior that best describes how you found it? Select all that apply.

Question Title

* 10. When you engage with legal thought leadership content, whose insights are you typically seeking? (Select all that apply)

Question Title

* 11. What makes a piece of legal thought leadership content valuable to you? (Choose your top 3)

Question Title

* 12. In your experience, does law firm thought leadership content help you:
(Select all that apply)

Question Title

* 13. What frustrates you most in law firm thought leadership content? (Select all that apply)

Question Title

* 14. What builds trust when you read thought leadership content from a law firm or lawyer?
(Choose your top 2)

Question Title

* 15. Please rank your perceived trust of content on a scale of 1-5 (5 being least trusted; 1 being most trusted)

Question Title

* 16. Which formats do you prefer when engaging with legal thought leadership content? (Select all that apply)

Question Title

* 17. How likely are you to submit your personal or professional information to access “gated content”? (i.e., access content that requires a form submission or registration page to be completed first)

Question Title

* 18. If you find a law firm’s thought leadership content especially helpful, what are you most likely to do next? (Select all that apply)

Question Title

* 19. Have you ever hired or added a new law firm to your consideration set because of their thought leadership content?

Question Title

* 20. Which of the following most helps deepen your trust in a firm’s capabilities? (Select all that apply)

Question Title

* 21. How do you feel about law firm thought leadership content generated (in part) by AI?

Question Title

* 22. When you use a generative AI tool (e.g., ChatGPT, Copilot, Gemini) to answer a legal or business question, what do you typically do with the response?
(Select all that apply)

Question Title

* 23. When finding content on AI agents, how often do you check the source of what you’re reading?

Question Title

* 24. Do you trust AI search results?

Question Title

* 25. Have you ever visited a law firm website or author profile after seeing their thought leadership content referenced in an AI-generated response?

Question Title

* 26. If a generative AI tool like ChatGPT recommended a firm’s legal alert or blog post as part of its answer, would you be more likely to trust the firm’s expertise?

Question Title

* 27. What matters most when deciding whether to trust a legal article or alert you’ve discovered online or through generative AI? (Select up to 3)

Question Title

* 28. Are you more likely to engage with content recommended via search engines results (Google, Bing, etc.) or via generative AI response (ChatGPT, etc.)?

Question Title

* 29. Is there anything you'd like to share with law firm leaders to better influence the thought leadership content that they generate?

0 of 29 answered
 

T