Customer Review Template
Collect customer feedback about your products or services using this Customer Review Template.
Are you providing a 5-star service or experience? Serve your customers and show that their voices matter with this Customer Review Template—designed to help you collect feedback, respond thoughtfully, and build lasting loyalty.
This template enables your business to integrate analytics and establish a review base for your product. Gain credibility with new buyers by collecting users’ written reviews. Read on to learn more about who should use our Customer Review Template and why.
What can be accomplished with a customer review template or form?
A customer review template is designed to collect structured feedback from customers to improve products, services, and overall customer experience (CX).
The information gleaned from a customer review form can be used for public-facing reviews for marketing purposes, internal reviews for performance insights, or B2B reviews to evaluate business relationships.
Let’s delve deeper into how you can use a customer review template:
- Public-facing reviews for marketing purposes. Collect customer reviews to be used for marketing purposes with this template. Highlight positive customer experiences to build brand trust among future customers.
- Internal reviews for performance insights. Some reviews aren’t meant to be shared and are for evaluating performance. Gain insights into how your customer service team is performing by asking customers about their experiences working with them.
- B2B reviews to evaluate business relationships. You can also use this template to monitor the satisfaction of B2B relationships. Ask business clients for their feedback on how your work relationship has been going. Get started with our B2B Customer Feedback Survey Template.
Types of customer review templates (with survey question examples)
There are several types of customer review templates, including:
1. Customer review template
General-purpose review templates gather feedback on products or services for use in testimonials, websites, and review platforms. This template is specifically designed to collect written customer reviews that can be shared publicly.
2. Customer review form
A customer review form uses a structured format to collect key information such as:
- Star rating
- Written comments
- Product or service name
- Date of purchase
- Optional contact details
The data can be easily exported to a spreadsheet for future analysis and storage. These forms are simple and user-friendly, making it easy for customers to provide feedback.
3. Customer business review template
A customer business review template is commonly used in B2B settings for quarterly or annual business reviews. Typical sections include:
- Partnership goals and performance metrics
- Customer satisfaction ratings
- Suggestions for improvement
- Future collaboration plans
This information helps foster stronger collaboration with business partners to achieve strategic goals. B2B companies can assess client relationships, enhance their offerings, and increase customer satisfaction.
4. Customer service review template
Customer service review templates are designed to collect feedback on support interactions, focusing on areas such as:
- Helpfulness and professionalism
- Resolution satisfaction
- Wait times and communication
- Overall service experience
These surveys help you evaluate the performance of your customer service team, including communication style, brand knowledge, and professionalism, enabling you to enhance your customer support and deliver exceptional experiences.
5. Customer review email template
Use this email template to encourage customers to share their reviews. It features:
- Personalized messaging
- A clear call to action
- Direct links to review platforms or embedded forms
- Optional incentives, when appropriate
This straightforward approach makes it easy to boost review submissions—and soon, you’ll start seeing valuable feedback roll in.
Sample customer review questions
Customer review templates can include a mix of question types to gather well-rounded feedback. Use these sample questions as inspiration to create your own, tailoring them to your business needs.
- How satisfied are you with your overall experience?
- What did you like most about our product/service?
- Was our customer service team helpful and responsive?
- Would you recommend us to others?
- Is there anything we could do to improve?
Who should use the template?
Small businesses
Small businesses can use our Customer Review Template to easily collect online feedback about their products or services. These insights help improve offerings and deliver a stronger, more personalized customer experience.
Customer support and success teams
Customer support and success teams should utilize the Customer Review Template to help measure the quality of their customer service. The insights gathered can reveal areas for improvement, fostering better customer service experiences.
Marketing teams
Marketing teams can benefit from the Customer Review Template by incorporating customer quotes into their marketing messaging. Teams looking to build social proof, especially, should use the template to gather reviews.
Related: Thought Leadership Survey Template
B2B companies
B2B companies often conduct client health checks to maintain strong, positive relationships. Using the Customer Review Template to gather business reviews helps identify pain points and enables your team to meet or exceed client expectations, fostering long-term success.
How to use our template effectively: 5 expert tips
The SurveyMonkey Customer Review Template helps small businesses, B2B companies, and more collect valuable data from customers. Here are a few tips for success when using our Customer Review Template.
1. Choose the format that fits your goals (form, email, or business review doc)
Different template types support different business goals. Whether you use a form, email request, or business review document, each format helps you collect valuable customer feedback. Choosing the right format ensures you gather the insights you need to strengthen your products, services, and customer relationships.
2. Keep questions simple and clear
Always use clear, user-friendly language when writing questions. Simple, straightforward wording helps ensure respondents understand what’s being asked—reducing confusion and frustration and improving the quality of responses.
3. Automate review requests after purchase or service delivery
After a purchase or completed service, you can automatically send a review request. Automating these requests at the right moments helps increase response rates and ensures timely, relevant feedback from customers.
4. Collect both quantitative and qualitative feedback
For a well-rounded view of customer sentiment, collect both quantitative and qualitative feedback. Quantitative data—like star ratings and Net Promoter Score® (NPS)—provides measurable insights, while qualitative feedback from open-ended questions offers context and depth through written reviews.
5. Use the data to improve your offering and build trust
Use the feedback you collect to strengthen your products, services, and customer relationships. Customer reviews offer direct insights that support smarter decision-making and help build lasting trust through a better overall experience.
Why use customer review templates?
Customer business review templates benefit companies and their customers by making it easy to gather structured, meaningful feedback. They help businesses identify areas for improvement, strengthen relationships, and deliver better customer experiences.
For businesses
Businesses should use the Customer Review Template to:
- Improve customer retention and satisfaction. Surveys empower businesses to adjust their products and services using customer reviews. This, in turn, can help improve customer retention and boost satisfaction levels.
- Identify trends and areas for improvement. Businesses can identify common patterns among reviews to determine the most urgent areas of improvement.
- Boost credibility through public reviews. Utilize reviews to share the positive feedback your business has received publicly. Positive online reviews boost credibility and help drive business.
For customers
Customers should use the Customer Review Template to:
- Share honest, structured feedback. The Customer Review Template makes it easy for customers to share honest, structured feedback about a business and its products or services. They provide space for suggestions that can directly influence improvements and enhance overall satisfaction.
- Feel heard and valued. When customers use a review template, they know their voice counts. It’s a simple way to show that a business values customer opinion and is actively listening.
- Help shape future improvements. Feedback helps guide product and service enhancements. By sharing input, customers play a meaningful role in driving a business’s growth and success.
Get started with our Customer Review Template
Customer reviews are vital to any business. They reveal what’s working, what’s not, and where you can improve. By using a customer review template, you can easily collect feedback to showcase online, enhance your marketing efforts, and improve the overall customer experience.
SurveyMonkey makes it easy to request and manage reviews. Customize our Customer Review Template for various use cases—from product feedback and service evaluations to B2B reviews and email outreach. Sign up for an account today.
Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.
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