Net Promoter Score Survey Template

Word-of-mouth remains one of the most powerful drivers of business growth, with nearly half of consumers (45%) having made a purchase based on a social media influencer’s recommendation.

Our Net Promoter Score^® (NPS) Survey Template helps businesses tap into this influence by collecting actionable feedback from customers. The goal is to identify areas for improvement and ultimately increase the likelihood that customers will recommend your brand to others, boosting your reputation and reach through trusted referrals.

How do Net Promoter Score surveys work?

What it is

An NPS survey is a popular tool for measuring customer satisfaction on a scale of 1 to 10, with the goal of determining how likely customers are to recommend your business to others.

Purpose

Net Promoter Score surveys help companies gauge overall customer satisfaction and gather actionable feedback. This data enables informed decision-making and targeted improvements to enhance the customer experience.

Benefits

NPS surveys offer valuable insights by measuring customer loyalty and identifying Promoters, Passives, and Detractors. This feedback helps you understand customer satisfaction, drive improvements, and enhance retention. Tracking NPS over time allows you to benchmark performance, inform strategic decisions, and boost engagement.

What questions does a Net Promoter Score survey ask?

Net Promoter Score surveys ask about customers' willingness to promote your business. Questions include:

How likely is it that you would recommend this company to a friend or colleague?
What changes would this company have to make for you to give it a higher rating?

Smiling man typing on laptop, next to screenshot showing different question types to add in a survey, including multiple choice, dropbox, textbox, checkboxes,

FAQs: Net Promoter Score Survey Template

What is the structure of the NPS survey?
Why send Net Promoter Score surveys?
NPS surveys are valuable for companies because they:
- Measure customer/client satisfaction levels
- Collect actionable feedback
- Can show the impact of company changes over time
What are the types of NPS survey questions?
Relational NPS measures overall customer loyalty over a period of time through regular surveys, asking survey respondents to rate their likelihood to recommend your brand, along with additional questions to understand their relationship and experience with the brand. This type of NPS question is useful for tracking customer loyalty trends and informing long-term strategic decisions.
Transactional NPS, on the other hand, measures customer loyalty and satisfaction following a specific interaction or transaction. Transactional NPS focuses on immediate feedback from recent purchases or service experiences.
Learn more about relational vs. transactional NPS.
What are some examples of companies using NPS?
Can I customize this NPS Survey Template?

Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.

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