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Survey templates
Concept testing

Product Testing Survey Template

Product Testing Survey Template

Used 57,000+ times

Confidently launch new products by gathering early consumer insights and feedback on product concepts.

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SurveyMonkey is rated 4.5 out of 5 from 18,000+ reviews on G2.com

Enhance launches and adapt to market changes with our Product Testing Survey Template

Our Product Testing Survey Template helps organizations gather detailed feedback on new product ideas, conduct market research, and more. Ideal for product development and marketing teams, this template deciphers purchase intent as well as product appeal and relevance.

How do product testing surveys work?

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What it is

A product testing survey evaluates a new product's credibility, innovation, value, and quality. It collects feedback on the product concept and can be used continuously to assess elements such as the product name, packaging, and pricing.

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Purpose

A product evaluation survey can give product teams insights and data to drive better decision-making throughout the product's lifecycle.

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Benefits

A new product survey template enables you to gather and analyze consumers’ thoughts on your product concept, packaging, or pricing. These insights can guide you to confidently launch new products and adjust to market changes over time.

What questions does a product testing survey ask?

Product testing surveys ask what people think of your offering and their purchase intent. Questions include:

  1. What is your first reaction to the product?
  2. If the product were available today, how likely would you be to buy the product?
  3. How likely is it that you would recommend our new product to a friend or colleague?
Smiling man typing on laptop, next to screenshot showing different question types to add in a survey, including multiple choice, dropbox, textbox, checkboxes,

FAQs: Product Testing Survey Template

  • How do you create a product testing survey?
  • What is the intended outcome of this type of survey?
  • Can I customize this Product Testing Survey Template?

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Explore which features support this survey template

We have so many powerful features to help you launch surveys quickly, but here are our most popular ones for new users.

Customizable survey experiences

Out-of-the-box themes, accessible color palettes, custom fonts, branding, and more.

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Many ways to send your surveys

Collect survey responses via email, website, SMS, social media, QR codes, offline, and more.

Explore surveys

Survey analysis, no training required

Automatic results summaries, filters, custom dashboards, crosstab reports, text analysis, & more.

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Additional resources to help you launch successful survey projects

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